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"Four Generations of Excellence: The Legacy of Ryf Heating & AC"

Updated: May 8


The Legacy Begins - Hugo Ryf

Main St Winneconne Wisconsin


In 1938, on the bustling streets of Main Street in Winneconne, the foundations of what would become the Ryf family business were laid. It was here that Hugo Ryf embarked on his entrepreneurial journey, establishing the Ryf Oil Company.


Specializing in delivering gas and fuel oil to the surrounding area, Hugo's business quickly became a cornerstone of the community. Alongside fuel distribution, the company also operated a service station and garage, offering essential automotive services to local residents. But Hugo's vision extended beyond just fuel and automotive services; he also ventured into lawn mower sales and service, appliance sales, and furnace service and repairs.

Hugo Ryf

The Ryf Oil Company became synonymous with reliability and trust, serving as a lifeline for Winneconne residents during challenging times. Over the years, the business evolved and expanded its offerings, adapting to the changing needs of the community while remaining rooted in its commitment to quality and service excellence.


Ryf Heating & A/C, located in the same spot where it all began, honors Hugo Ryf's pioneering spirit and unwavering dedication to serving the community. As the business enters its fourth generation of family ownership, it stands as a testament to the enduring values of hard work, integrity, and customer-centricity instilled by its founder.

Ryf Heating & AC

2nd Generation - John & Robert Ryf


In the early 1960s, the Ryf family business entered its second generation of ownership with the capable hands of Hugo's sons, John and Robert Ryf. With a deep-rooted commitment to upholding the family legacy of service and dedication, John and Robert assumed leadership roles within the company, each bringing their unique skills and expertise to propel the business forward.

Ryf Uptown Service Station

Ryf Uptown Garage

John Ryf, entrusted with the operation of the service station and garage, quickly became a familiar face to Winneconne residents, providing expert automotive services with a smile. Meanwhile, Robert Ryf assumed responsibility for the gas and fuel deliveries, ensuring that homes and businesses across the area remained well-supplied with essential energy resources. Additionally, Robert's proficiency in service and repair work on furnaces further solidified the company's reputation for comprehensive HVAC solutions.

Ryf's Uptown Garage
Jeff Ryf Pumping Gas

Amidst the hustle and bustle of running the family business, a new generation was being groomed to carry the torch forward. Jeff Ryf, John's son, spent his formative years attending Middle and High School while also immersing himself in the intricacies of the business. From tending the pumps at the service station to shadowing his uncle Robert on furnace maintenance and repair jobs, Jeff absorbed invaluable lessons in customer service, craftsmanship, and the importance of hands-on experience.


3rd Generation - Jeff Ryf


Winneconne High School

Upon graduating from high school, Jeff Ryf embarked on a journey of professional development that would shape the future of the family business. Enrolling at Eau Claire Technical College, Jeff immersed himself in the intricacies of the HVAC trade, honing his skills and expertise in heating, ventilation, and air conditioning systems. Additionally, Jeff expanded his knowledge base by delving into small engine repair during his time at Lawnboy, further enriching his toolkit of technical know-how.



After completing his education at Chippewa Valley Technical College in 1979, Jeff gained valuable experience working for another local Bryant dealer before returning to Winneconne to help his father launch the HVAC side of the business.  


In the dynamic landscape of the 1980s, Jeff assumed leadership of the business, steering it toward continued growth and success. Recognizing the importance of aligning with reputable partners who shared his unwavering commitment to quality and customer-centric values, Jeff made the strategic decision to transition Ryf Heating & A/C into a Bryant dealership in 1990.

Jeff Ryf with Ryf Van

Guided by the enduring principles of honesty, integrity, and customer satisfaction instilled by his grandfather and father, Jeff assumed increasing responsibilities within the family business. Embracing the legacy of quality service established by previous generations, Jeff dedicated himself to upholding the Ryf name as a beacon of excellence in the Winneconne community.




4th Generation - Nathan Ryf


Nathan Ryf

In 2005, the Ryf family business welcomed its fourth generation as Jeff's son, Nathan Ryf, joined the ranks. Nathan wasted no time in making his mark within the company, swiftly establishing himself as the go-to expert for installations. With a keen eye for detail and a passion for excellence, Nathan brought a fresh perspective to the family business, further enriching its legacy of quality service and innovation.


Nathan's role extended beyond his individual contributions to the company; he also assumed the responsibility of passing down his extensive knowledge of HVAC systems to the next generation of technicians. His ability to mentor and guide aspiring professionals in all aspects of the HVAC trade is unparalleled, ensuring that the Ryf family business remains at the forefront of industry expertise and innovation.


As the fourth generation of Ryf's continues to serve the Winneconne community with distinction, Nathan's leadership and dedication uphold the family's long-standing commitment to excellence. Through his tireless efforts and unwavering dedication to delivering top-tier HVAC solutions, Nathan ensures that the Ryf name remains synonymous with quality, reliability, and unparalleled customer service.


Nathan Ryf Doing whatever it takes.


Jeff & Nathan Ryf


As we conclude this journey through the four generations of Ryf Family Heating & AC, one thing remains steadfast: our commitment to excellence. For over 38 years, we've been dedicated to providing top-notch service to our community, ensuring comfort and peace of mind in every home we touch.


Now, as the seasons change and your HVAC system gears up for another round of keeping your home just right, we invite you to experience the Ryf difference firsthand. Whether it's a routine maintenance check to keep your system running smoothly, a service call to address any issues, or a free estimate for an upgrade or replacement, our team is here for you.


Don't hesitate to reach out and schedule an appointment today. Let us continue the legacy of excellence that has defined us for generations. Call 920-582-4451 or visit our website to book your appointment now.


Thank you for entrusting us with your comfort.

We look forward to serving you soon!

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